Rado DE/CH/AT

Rado is a renowned Swiss luxury watchmaking company with a rich history dating back to 1917 when it was founded in Lengnau, Switzerland by brothers Fritz, Ernst, and Werner Schlup. Originally known as Schlup & Co., the company started as a small workshop producing watch movements. In 1957, the brand name Rado was officially registered, inspired by the word "radius" to symbolize the innovative use of materials and designs in their timepieces. Throughout the years, Rado has been a pioneer in the watch industry, known for its innovative approach to materials and design. In 1962, Rado introduced the Rado DiaStar 1, the world's first scratch-resistant watch, made from hard metal and sapphire crystal, setting a new standard for durability and innovation in watchmaking. In the 1980s, Rado continued to push boundaries with the introduction of high-tech ceramic watches, a material that is lightweight, scratch-resistant, and hypoallergenic. This marked a significant milestone for the brand, solidifying its reputation as a leader in innovative materials and design. Rado's commitment to innovation and craftsmanship has earned the brand numerous prestigious awards and accolades over the years. The brand's dedication to pushing the boundaries of traditional watchmaking has led to the creation of iconic timepieces that blend cutting-edge technology with timeless design. Today, Rado continues to uphold its legacy of innovation and excellence, offering a wide range of watches that cater to diverse tastes and preferences. From classic and elegant timepieces to bold and contemporary designs, Rado watches are a symbol of sophistication and style. With a global presence in over 150 countries, Rado has established itself as a leading luxury watch brand, admired by watch enthusiasts and collectors worldwide. The brand's commitment to quality, innovation, and design excellence ensures that Rado watches remain at the forefront of the industry, setting new standards for Swiss watchmaking. Ex...

Rado is a renowned Swiss luxury watchmaking company with a rich history dating back to 1917 when it was founded in Lengnau, Switzerland by brothers Fritz, Ernst, and Werner Schlup. Originally known as Schlup & Co., the company started as a small workshop producing watch movements. In 1957, the brand name Rado was officially registered, inspired by the word "radius" to symbolize the innovative use of materials and designs in their timepieces. Throughout the years, Rado has been a pioneer in the watch industry, known for its innovative approach to materials and design. In 1962, Rado introduced the Rado DiaStar 1, the world's first scratch-resistant watch, made from hard metal and sapphire crystal, setting a new standard for durability and innovation in watchmaking. In the 1980s, Rado continued to push boundaries with the introduction of high-tech ceramic watches, a material that is lightweight, scratch-resistant, and hypoallergenic. This marked a significant milestone for the brand, solidifying its reputation as a leader in innovative materials and design. Rado's commitment to innovation and craftsmanship has earned the brand numerous prestigious awards and accolades over the years. The brand's dedication to pushing the boundaries of traditional watchmaking has led to the creation of iconic timepieces that blend cutting-edge technology with timeless design. Today, Rado continues to uphold its legacy of innovation and excellence, offering a wide range of watches that cater to diverse tastes and preferences. From classic and elegant timepieces to bold and contemporary designs, Rado watches are a symbol of sophistication and style. With a global presence in over 150 countries, Rado has established itself as a leading luxury watch brand, admired by watch enthusiasts and collectors worldwide. The brand's commitment to quality, innovation, and design excellence ensures that Rado watches remain at the forefront of the industry, setting new standards for Swiss watchmaking. Experience the legacy of Rado and explore their exquisite collection of watches that combine innovation, craftsmanship, and style to create timeless timepieces that are a true reflection of Swiss luxury watchmaking.