Maidenform

Maidenform, a renowned lingerie and shapewear brand, has a rich history dating back to 1922 when it was founded by Ida Rosenthal, Enid Bissett, and William Rosenthal in New York City. The company quickly gained a reputation for its innovative designs and high-quality undergarments, catering to the needs of women seeking both comfort and style. In the 1940s, Maidenform introduced the iconic "I Dreamed" advertising campaign, which revolutionized the way lingerie was marketed. The campaign featured women sharing their dreams while wearing Maidenform bras, emphasizing the brand's focus on empowering women and celebrating their individuality. Throughout the decades, Maidenform continued to innovate, introducing new technologies and materials to enhance the fit and comfort of its products. The brand's commitment to quality and innovation solidified its position as a leader in the lingerie industry. In 2007, Maidenform launched its online store, maidenform.com, providing customers with a convenient way to shop for their favorite Maidenform products from the comfort of their homes. The website offers a wide range of bras, panties, shapewear, and loungewear, catering to women of all shapes and sizes. Maidenform's dedication to providing women with stylish and comfortable undergarments has earned it a loyal customer base around the world. The brand's timeless designs and commitment to quality have stood the test of time, making Maidenform a trusted name in the lingerie industry for nearly a century.

Maidenform, a renowned lingerie and shapewear brand, has a rich history dating back to 1922 when it was founded by Ida Rosenthal, Enid Bissett, and William Rosenthal in New York City. The company quickly gained a reputation for its innovative designs and high-quality undergarments, catering to the needs of women seeking both comfort and style. In the 1940s, Maidenform introduced the iconic "I Dreamed" advertising campaign, which revolutionized the way lingerie was marketed. The campaign featured women sharing their dreams while wearing Maidenform bras, emphasizing the brand's focus on empowering women and celebrating their individuality. Throughout the decades, Maidenform continued to innovate, introducing new technologies and materials to enhance the fit and comfort of its products. The brand's commitment to quality and innovation solidified its position as a leader in the lingerie industry. In 2007, Maidenform launched its online store, maidenform.com, providing customers with a convenient way to shop for their favorite Maidenform products from the comfort of their homes. The website offers a wide range of bras, panties, shapewear, and loungewear, catering to women of all shapes and sizes. Maidenform's dedication to providing women with stylish and comfortable undergarments has earned it a loyal customer base around the world. The brand's timeless designs and commitment to quality have stood the test of time, making Maidenform a trusted name in the lingerie industry for nearly a century.