100% PURE

100% PURE was founded in 2005 by Susie Wang and Ric Kostick with a vision to create natural and pure cosmetics that are free from harmful chemicals. The company was born out of a passion for healthy living and a commitment to providing high-quality products that are safe for both people and the environment. Susie Wang, a cosmetic chemist, utilized her expertise to formulate products using only the purest ingredients sourced from nature. The brand's commitment to using natural and organic ingredients quickly gained popularity among consumers seeking clean beauty alternatives. Over the years, 100% PURE has expanded its product line to include a wide range of cosmetics, skincare, and haircare products, all made with the same dedication to purity and sustainability. The brand has garnered a loyal following of customers who appreciate its transparent approach to ingredient sourcing and commitment to cruelty-free practices. With a focus on innovation and sustainability, 100% PURE continues to push boundaries in the clean beauty industry. The company's dedication to creating products that are not only effective but also safe for long-term use sets it apart in a market saturated with synthetic and potentially harmful ingredients. As 100% PURE celebrates over a decade in business, it remains true to its founding principles of purity, quality, and sustainability. The brand continues to inspire consumers to make healthier choices for themselves and the planet, proving that beauty can be both natural and effective.

100% PURE was founded in 2005 by Susie Wang and Ric Kostick with a vision to create natural and pure cosmetics that are free from harmful chemicals. The company was born out of a passion for healthy living and a commitment to providing high-quality products that are safe for both people and the environment. Susie Wang, a cosmetic chemist, utilized her expertise to formulate products using only the purest ingredients sourced from nature. The brand's commitment to using natural and organic ingredients quickly gained popularity among consumers seeking clean beauty alternatives. Over the years, 100% PURE has expanded its product line to include a wide range of cosmetics, skincare, and haircare products, all made with the same dedication to purity and sustainability. The brand has garnered a loyal following of customers who appreciate its transparent approach to ingredient sourcing and commitment to cruelty-free practices. With a focus on innovation and sustainability, 100% PURE continues to push boundaries in the clean beauty industry. The company's dedication to creating products that are not only effective but also safe for long-term use sets it apart in a market saturated with synthetic and potentially harmful ingredients. As 100% PURE celebrates over a decade in business, it remains true to its founding principles of purity, quality, and sustainability. The brand continues to inspire consumers to make healthier choices for themselves and the planet, proving that beauty can be both natural and effective.